Wednesday, December 12, 2012

Perhaps you have heard some of the controversy in the floral industry about ordering flowers from either a real local florist versus a national company that never touches a flower, only your money.
Yes, they sometimes offer incredible prices on arrangements, but by the time you add their service fees you are where you would have been if you had called a local florist directly. They employ sales and marketing tactics that promise the world to consumers and debilitate the floral industry while pocketing their percentage.
These national companies and "order gatherers" have to broker out the orders they take to a real florist as they do not fufill the orders themselves. They retain the service fees and then the florist they send the order to only receives 73% of the amount they have collected for the arrangement alone.
There are also large national companies that drop ship flowers directly from a farm. While this would be a spectacular gift for an aspiring floral designer, it is not a spectacular gift for a loved one  who has to design their own arrangement at the office. I assure you there will not be oohs and aahs from your girlfriend's co workers on Valentine's Day when the Fed Ex man shows up will a brown cardboard box. An arrangement artfully designed by your local florist will!


As a consumer myself, this doesn't sound like a good deal to me. Why would I make someone else wealthy that has nothing to do with the service or product I am purchasing? When you purchase flowers from us the total amount you spend on the arrangement goes to the arrangement. We charge a delivery fee and sales tax and that is it. There are no hidden charges.
This brings me to customer service. We stand behind our flowers. If you are not satisfied we will do anything in our power to make you a satisfied customer. Check out this link to see some of their ratings www.floristdetective.com .
So how do you tell if a florist online is legitimate? Look at the "About Us" section on the web page. Do they list a local address in the city you are sending flowers to? Call and ask for directions to the shop. Sometimes a fraudulent local address is listed. Ask for a photo of the actual arrangement being sent. We will happily e-mail or text you a photo of the arrangement being delivered. Look for online reviews.  Is there a local phone number or strictly a toll free number? Be nosy, it's your money.

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